Press release

28 March 2007

FOR IMMEDIATE RELEASE

With a relentless commitment to design quality, Hunt Comfort has taken its best product, the Fatboy, and made it even better. Fatboy, originally designed as an option for bigger-framed sportsmen, is Hunt Comfort’s premium outdoor seating product.  The FatBoy has become Hunt Comfort’s leading seller because it is the most extraordinary hunting cushion ever built.  The Fatboy’s popularity comes from all sizes of hunting enthusiasts who have adopted the FatBoy as the answer for eliminating the pains of all-day hunting.

Hunt Comfort began reengineering the FatBoy for weight reduction and ended up with some astonishing benefits.  While the weight of the FatBoy is reduced by more than a quarter pound, the significant improvements occurred in two areas.  First, seated pressure was considerably improved over the original FatBoy, which was not easy.  FatBoy is Hunt Comfort’s finest seating technology and already set the comfort performance bar.  Secondly, and very importantly, the area of distribution of seated pressure was increased.  This combination makes sitting on the FatBoy a supremely pleasant experience.  All together these improvements put Hunt Comfort’s FatBoy in a league of its own. 

FatBoy’s I-Core technology is built with a once-inch contact layer of patented Intelligel®, which is then supported by a mid layer and foundation layer of high-tech, highly resilient foams.  These foams work in conjunction with the gel surface to provide an amazing comfort feel.  Hunt Comfort’s Comfort-TEX outdoor seating fabrics also improve cushion mechanics.  These quiet, durable fabrics provide stretch comfort by giving into the seat and help to reduce harmful shear effects on the skin.

An adjustable 40-inch strap and easy-to-open nylon side release make handling in the field simple.  Flawless hand finishing and a 3-year guarantee attest to the unmatched quality of the FatBoy cushion.

FatBoy is available now through Cabela’s and other fine sporting goods stores.

For more information on Hunt Comfort’s quality products, call 888-757-3232, fax 251-578-3524, or check out www.huntcomfort.com.

For More Information Contact:

Hunt Comfort
701 Liberty Hill Drive, Evergreen, Alabama 36401
Tel: 888-757-3232
FAX: 251-578-3524
Internet: dbr@huntcomfort.com